A sustainable business is built on a strong foundation. Defining and illustrating the pillars to support your foundation is what will set your brand up for success - and differentiate it from the competition. It’s important to constantly stay focused on your brand’s promise and mission, whereas growth and success will follow.
CSS Designs embodies Web Design, Marketing, Branding, and a few others as its brand pillars. These elements hold true to our promise of offering more than design services - with guidance and support of your brand’s success. We provide entrepreneurs with the tools they need to stand out in today’s crowded market using next-level creative solutions.
How Do I Determine My Brand Pillars?
Start by asking yourself some questions to narrow down the concepts you want to focus on and translate them into all aspects of your business. Here are a few to get your mind running:
Why do your clients trust you?
What’s your story?
What is the main product or service you’re offering, and how will it benefit the customer?
What are 5 words to describe what you want your brand personality to represent?
After you answer those questions, it will be easy to narrow down your foundational values and construct your brand pillars.
Once you’ve got your overarching ideas, you can formulate sub pillars that translate into content and marketing topics. At CSS Designs we keep a spreadsheet with our brand pillars, our subtopics, then our specific content ideas making it easy to refer to for consistency and strategy.
Why Are These So Important?
Like we mentioned above, brand pillars are what differentiate your brand compared to others, what keeps your business anchored to its promise, and overall promote longevity and success. You need these! A wishy-washy business with an unclear promise is not something customers will want to put their time and money into.
If you’re still struggling with defining your brand pillars, brand promise or anything alike CSS Designs is here to help. Reach out to us by submitting some info on our work with us page, or shoot us a DM on any of our social media. We are experts in all things branding, marketing, and design, and only wish to encourage, promote, and teach our clients to succeed!
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xx,
Chase
